Our Mission
Fuerza Femenina was made out of determination to be more representative in the gym. For many women, weightlifting is discouraged because it is deemed as 'manly', Our goal is to demonstrate that lifting is something that shouldn't be limited to one gender. Our combination of femininity and cultural identity is perfect for all women in the gym.
Our Story
“For women who can, and will”
Welcome to Fuerza Femenina! This brand was created and designed by Sarai Martinez. She started her weightlifting journey at 15 and noticed the lack of representation for women in the fitness industry. She struggled to find women to look up to especially since she was the only female she knew that has touched weights.
Despite these challenges, she continued to pursue fitness and found herself wanting to create a brand for herself and other women that struggled on their fitness journey due to doubt and lack of representation for their own gender. The implementation of culture in the designs just adds a sense of Sarai’s character to the brand since she is first generation Mexican-American. She hopes to reach many women through clothing that brings comfort and confidence.